Did you know that over 86% of businesses use video marketing to promote their goods and services online? It is one of the essential tools for marketing that different brands are leveraging. The engaging and absorbing nature of video content makes it an ideal tool for promoting products. In addition, it is easier to communicate the utility of a product using videos than it is with text or static images. Regardless of the industry, a business can benefit immensely by developing the right video marketing strategy. Read on to learn more about the benefits associated with video marketing and the secrets of successful video marketing strategies.
Why use video marketing?
There has to be some kind of merit if everybody is using videos to market their offerings. Imagine buying a product after just looking at an image? That doesn’t sound very convincing, right? Now, imagine looking at a video that describes the utilities and features of a product. It surely will help in making the right purchase decision. In addition to promoting the USPs of a product, videos can be used to address the common concerns of customers. Over 84% of people are convinced about buying a product or service advertised when they have watched a branded video.
Secrets to learn from the best video marketing
It’s true that video marketing can drastically increase the ROI. However, not everyone can master the art of video marketing. A good video maker is a prerequisite for creating a successful video marketing plan. Here are some of the best secrets of successful video marketing strategies.
- A good campaign requires a good story
One of the most important secrets you should know before starting video marketing is that a good campaign requires a good story. Social media has simplified the advertising game for most brands. However, one thing that remains common for successful marketing campaigns is the story. To make the target audience watch a video, you need to create some value.
Creating a sales-driven video is not likely to produce the same level of views and engagement as a story-driven one. Instead, tell a story that the target audience segment can relate to. One thing to be mindful of is conciseness. Social media users have a short attention span. Therefore, your videos should be quick and precise.
- The first few seconds are of paramount importance
As we already know, social media users have a short attention span that is going shorter every year. The average attention span was 12 seconds in 2000 and dropped to 8 seconds by 2013. Today, it is estimated to be less than 3 seconds. That’s a really tough nut to crack. The first few seconds of your videos are of paramount importance and must be used wisely.
It should be good enough to keep the users engaged for more. You must focus on creating a hook for videos to grab the audience’s attention. The hook should provide the audience with details that they are interested in. Uploading an attention-grabbing thumbnail for videos is a great way to increase the engagement rate. The right thumbnail helps create the perfect first impression in the target audience’s minds.
- Conduct a thorough audience research
Learn everything you can about your target audience. It is one of the most critical factors in determining the success rate of your videos. It requires understanding the audience demographics, interests, location, language, behavior, etc. There’s a lot you need to find out to generate a higher engagement rate. Digging deep into your video marketing stats will help create the right target audience profile.
Knowing everything about who you are marketing your products and services to increases the probability of success. The videos should address the common concerns and challenges faced by your customers, and they should be highly informative. You shouldn’t rely on a single video for marketing to all customers. Segmenting the audience base based on different factors is essential. You should create multiple videos based on this segmentation for marketing effectively.
- Focus on optimization for mobile devices
It is very important to optimize your videos for mobile devices to make the most of your marketing efforts. As per Facebook’s research report, people are 1.5 times more likely to watch a video on their mobile phones than on a desktop. Over 92% of mobile video viewers are likely to share it with their friends and family.
Just imagine the engagement rate the video will generate with this. Using vertical video formats is ideal for optimizing video content for smartphones. Check the aspect ratio details to increase the click-through rate of your marketing videos. People tend to skip videos which are not fully optimized for mobile devices. Failing to do this will lead to a lower-than-expected return on video marketing.
- Have a clear call to action
A clear call to action statement guides the customers on the next step after watching the video. It is crucial to have the right call to action phrase to induce viewers to take the intended action. However, it shouldn’t confuse the users and provide them with information on the next steps. Designing the right call to action button is crucial for a successful video marketing output. Get as creative as you can be with the CTA. However, it should not mislead the users and provide them with a clear message.
- SEO optimization
Did you know that over 3.5 billion searches per day are performed on Google and YouTube? Optimizing your videos for organic searches is very important to have a consistent and cost-effective traffic source. Learning about the user intent is essential to optimize videos for search engines. Adding descriptions to videos is very important. The video title and descriptions should contain the right set of keywords.
- External collaborations
Collaborating with reputed brands and influencers plays a crucial role in increasing the ROI of your video marketing campaigns. Product recommendations from known influencers in your niche will establish more trust and authority among the targeted customers.
These are some vital video marketing hacks that you can incorporate to increase returns on video marketing campaigns.