Instagram has been getting more popular each day. It’s a great new marketing platform where you can reach your target audience and display your new products and announcements using infographics. However, it would be ideal if you could boost your reach, convert your audience into loyal followers, and ultimately, paying customers.
Taking photos and posting them on Instagram is not enough to reach many users. It can be extra challenging, especially if you want to see private Instagram users. You need to strategize if you want to build and grow your follower base. While curating the perfect feed can help you amass more followers along the way, there are plenty of tips and tricks that’ll help you achieve your target follower count.
1. Be Consistent
It’s best to keep in mind that consistency is key on Instagram. Posting consistently can help you reach more Instagram users. This allows you to strengthen your presence on Instagram. If you’re only posting once every couple of days or weeks, this won’t help your business profile achieve its potential compared to when you post daily.
Instagram has an algorithm that detects whether your account is active or not. Posting every day would help build your presence, and the algorithm will know that you have an active account. This allows your profile to be present in your follower’s feed more frequently.
You don’t have to post every hour. Determine your optimal posting time and that’s when the majority of your audience is online. Consider this when you schedule your posts. This way, you don’t have to bother logging into your account every time. This will help you save time and energy so you can focus on crafting the best post that could entice more followers.
2. Post Instagram Stories
Using Instagram Stories is a great way to connect with your followers. Stories allow you to be more natural and candid about what you post since this type of post only lasts for a day. Since stories appear for a limited time, your interested followers can tell their friends to check out your post, allowing you to reach more users and convert them into followers.
Make sure to be creative when creating your stories. Don’t forget to make it fun by adding some graphics, GIFs, or even emojis to your story. This would help make it pop and stand out. You can also post polls or questions should you want to hear some feedback from your audience.
3. Write Engaging Captions
The caption is one of the first things that users see when they view your post. It provides context to your photos and videos. But more than that, a compelling caption can capture users’ attention. Instagram captions have a limit of 2,200 characters, but take note that captions are truncated at 125 characters, so you need to craft your captions carefully.
Use storytelling to connect with your audience. As the cliché goes: facts tell, but stories sell. Leverage the power of stories to increase user engagement. The rule of thumb is to deliver a great opening sentence to keep your audience hooked.
4. Communicate With Your Audience
Instagram users love it when a brand communicates and engages with them in the comments section. It makes them feel acknowledged and valued.
It’s crucial to respond to people who leave a comment on your posts or take the time to send you a direct message. Keeping your comments positive will also help you reach a wider audience because users can observe how well you treat your followers and other users.
You should engage with your audience even though some of them are not yet followers. Once they see how actively you interact, they might be encouraged to become followers.
5. Use Hashtags
Including hashtags in your posts will enable you to reach more Instagram users. Instagram allows you to include up to 30 hashtags per post, but recent findings suggest that posts with around 11 hashtags tend to perform well.
Be mindful to use hashtags relevant to what you’re posting. Also, avoid using banned hashtags, so it’s crucial to do your research before using any hashtag. The hashtags you use should also be active and regularly used.
Using the right hashtags promotes brand exposure and discovery. And more exposure could lead to more followers if they like what they see.
Takeaway
As you build your Instagram account, your main goal is to attract as large an audience as possible and get them to follow your brand. The more followers you have, the more credible your brand would appear to be. Moreover, having more followers means you can showcase your products to more people and hopefully turn them into customers.
